Rosetta Stone (NYSE: RST) is proprietary language-learning software produced by Rosetta Stone, Ltd. Its title and its logo is a reference to the Rosetta Stone, an artifact inscribed in multiple languages that helped Jean-Fran├žois Champollion to decipher Egyptian hieroglyphics. The Rosetta Stone software utilizes a combination of images, text, and sound, with difficulty levels increasing as the student progresses, in order to teach various vocabulary terms and grammatical functions intuitively, without drills or translation. They call this the “Dynamic Immersion method”. The goal is to teach languages the way first languages are learned. According to the company, Mr. Allen Stoltzfus had learned German through immersion while living in Germany, and found it relatively easy. In the 1980s, Stoltzfus began learning Russian in a classroom setting, but discovered it to be much more difficult. He wanted to simulate the German experience, and he decided to use computing technology to create a similar learning experience. He enlisted the aid of his brother-in-law, Dr. John Fairfield, who held a PhD. in computer science. By 1992, CD-ROM technology made the project possible and they formed a company known as Fairfield Language Technologies in Harrisonburg, Virginia. Allen and John brought on Eugene Stoltzfus, Allen’s brother, as company President and CEO, and released their software product under the name Rosetta Stone. In 2003, the company came under new leadership with the
Video Rating: 5 / 5