I recently joined a hotels sales department. How can I increase/find/generate group sales in the business?

Question by elvis: I recently joined a hotels sales department. How can I increase/find/generate group sales in the business?
Are there any good internet resources or reading meterials? Where to look for potential customers and goverment businesses. January is a slow season here in northern Virginia. It is very critical for the business to generate more sales? Thank you all in advance.

Best answer:

Answer by SAWGIRL
Looking on the Internet and reading a book is not the way to do it. You need to be creative, and think outside the box. First you create a target list. Companies, organizations, individuals who conduct or hold events that attract numerous people. Find out who is the person that makes all the arrangements. Then under each one list the events connected to each. for example. A Car dealership (GM) holds Christmas parties, sales seminars, new product information courses etc. and require banquet or meeting rooms. and possibly catering services. Often rooms are rented for out of town guests, and if it is a 2 or 3 day event , staying at the hotel is required. Offer incentives during off seasons, Advertise your services, amenities, in bridal magazines, for wedding receptions, maybe include the services of a bridal consultant to help plan the reception. Government holds seminars and meetings Christmas parties also. Market the hotels audio visual equipment, and other things that will make their event successful. That’s a start SELL SERVICES!!!

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