The New Normal for Software: Six Alternative Strategies for Solution Providers

The New Normal for Software: Six Alternative Strategies for Solution Providers

This IDC study describes the latest and emerging conditions in the software market and provides six strategies for solution providers to leverage in order to power out of the economic crisis. Many people have agreed that things will not be the same in the software business after the economic crisis. But what exactly will change for IT solution providers? This study details some of the key changes accelerated by the recession that make up the “new normal” in software. It also offers six strategies for IT solution providers to consider in order to succeed in this new environment. These strategies include alternative business models, alternative sales approaches, and alternative marketing strategies.

“The software business isn’t going to be the same again,” said Darren Bibby, program director, Software Channels Research for IDC. “IT solution providers will have to adapt and evolve in various ways to succeed.”

List Price: $ 3,500.00

Price: $ 3,500.00